Hi, I’m Seva Shaposhnikov. I help products grow by spotting opportunities early and turning them into experiments, features, and better user experiences.
Product designer at Recraft, previously at Miro and Netology. Based in Amsterdam.
Product designer at Recraft, previously at Miro and Netology. Based in Amsterdam.
How to turn overlooked pages into growth drivers
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Many users find Miro via Google Search, landing on Template or Category pages. We set out to improve this crucial entry point by boosting SEO performance and increasing conversion rates down the funnel.
March 2017 — June 2020
Product designer → Head of Design
Netology
Grew from individual contributor to Head of Design at one of Russia’s leading EdTech companies, where I helped scale both the product and the brand.
✦ As a Product Designer, focused on key acquisition touchpoints, including the sign-up flow, course purchase journey, and free course discoverability.
✦ Closely collaborated with the Marketing team and became one of the founding members of Netology’s first Growth team.
✦ As Head of Design, shaped the visual and product direction across web, platform, and communications.
✦ Led a full company rebrand in collaboration with two external agencies and successfully implemented the new identity across all channels and departments.
✦ Hired, mentored, and supported a cross-functional team of product and marketing designers
✦ As a Product Designer, focused on key acquisition touchpoints, including the sign-up flow, course purchase journey, and free course discoverability.
✦ Closely collaborated with the Marketing team and became one of the founding members of Netology’s first Growth team.
✦ As Head of Design, shaped the visual and product direction across web, platform, and communications.
✦ Led a full company rebrand in collaboration with two external agencies and successfully implemented the new identity across all channels and departments.
✦ Hired, mentored, and supported a cross-functional team of product and marketing designers
January 2016 — March 2017
Visual Designer
Freelance design
Worked with a variety of small businesses and media projects in advertising, fashion, social media, web and print. This experience strengthened my communication skills and gave me a strong foundation in visual design craft, layout, and design-for-production.
2012 — 2017
Editor-in-Chief & Media Manager
Early career in media
Launched and managed local media projects, including an online news outlet and an in-flight magazine for Rusline Airlines.
Gained hands-on experience in content strategy, team leadership (up to 20 people), project management, and editorial production. This part of my career shaped my ability to tell stories, structure information, and communicate clearly — skills I still use in product design every day.
Gained hands-on experience in content strategy, team leadership (up to 20 people), project management, and editorial production. This part of my career shaped my ability to tell stories, structure information, and communicate clearly — skills I still use in product design every day.
July 2025 — present
SENIOR Product Designer
Recraft
Lead both product development and growth design. Shape new features and tweak user flows in the product to make them sharp, effective and highly intuitive.
July 2020 — JULY 2025
Product Designer – Growth Team
Miro
Drove product growth at scale through UX improvements, experimentation, and cross-functional collaboration.
✦ Worked across Monetization, Lifecycle, and SEO/CRO teams to improve acquisition, activation, and revenue.
✦ Improved discoverability of paid features and streamlined plan upgrade flows
✦ Designed award-winning email campaigns — including Miro’s welcome email, which received Best Welcome Email by Really Good Emails (2024) and 2nd place in the Unpacked Awards (2025). Built and maintained Miro’s email design system to ensure visual consistency and speed up iteration across Lifecycle and Marketing teams.
✦ Collaborated with SEO and CRO teams to redesign and A/B test key landing pages and conversion flows, resulting in measurable improvements in traffic and sign-ups.
✦ Worked across Monetization, Lifecycle, and SEO/CRO teams to improve acquisition, activation, and revenue.
✦ Improved discoverability of paid features and streamlined plan upgrade flows
✦ Designed award-winning email campaigns — including Miro’s welcome email, which received Best Welcome Email by Really Good Emails (2024) and 2nd place in the Unpacked Awards (2025). Built and maintained Miro’s email design system to ensure visual consistency and speed up iteration across Lifecycle and Marketing teams.
✦ Collaborated with SEO and CRO teams to redesign and A/B test key landing pages and conversion flows, resulting in measurable improvements in traffic and sign-ups.
My journey