About Seva

I’m Seva, a product designer in Amsterdam. I like figuring out how people discover a product’s value, where they get stuck, what helps them move forward and what makes a product worth paying for. My work at Recraft covers creative AI tools, growth experiments and our mobile app.

Before that, I was Miro’s first growth marketing designer, helping build the function as the company grew from 3 to 80 million users. Earlier, I built and led the team as Head of Design at Netology.

I’ve also spent eight years teaching design and mentoring others. Outside work, I make music with Bird Bone.